Menstrual cups are reusable and environment-friendly alternatives to traditional feminine hygiene products like sanitary napkins and tampons. Made of medical-grade silicone or rubber, menstrual cups are placed inside the vagina to collect menstrual flow. They can be worn for up to 12 hours and need to be emptied only twice a day. Along with being more convenient to use than other products, menstrual cups help reduce waste and save money in the long run. The growing concerns about sanitation, health, and the environmental impacts of non-biodegradable sanitary products have boosted the demand for menstrual cups across the globe.
The global Menstrual Cup Market is estimated to be valued at US$ 833.18 Mn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the menstrual cup market has been increasing adoption among younger generation of women. Convenience, cost-effectiveness, and eco-friendliness of menstrual cups have made them popular among millennial and Gen Z women who want sustainable period solutions. Rising awareness through digital and social media marketing has also helped popularize menstrual cups. Another major trend has been growing availability of menstrual cups in multiple sizes, designs and customize options to choose from basis women’s anatomy and preferences. Innovative products aimed at making menstrual cups more comfortable to use are also gaining traction. However, lack of awareness in rural areas still remains a challenge for widespread adoption of menstrual cups globally.
Threat of new entrants: Low barrier to entry for new companies as capital requirements are modest. However, established brands have strong brand recognition and customer loyalty.
Bargaining power of buyers: Buyers have moderate power as there are several options available at different price points. Switching costs are relatively low.
Bargaining power of suppliers: Suppliers have low bargaining power as raw materials required are common and procurement can be done from different sources.
Threat of new substitutes: Threat from new substitutes like sanitary napkins and tampons is moderate as menstrual cups offer sustainability and cost advantages.
Competitive rivalry: Intense competition among existing players to grow market share. Companies compete based on product features, pricing, and marketing.
The Global Menstrual Cup Market Size is expected to witness high growth.
Regional analysis: Europe is another major regional market for menstrual cups driven by supportive government policies promoting sustainable period products. Legislation banning non-biodegradable sanitary pads in countries like France and UK has boosted menstrual cup sales.
Key players operating in the menstrual cup market are Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd. Key players focus on new product development, specialty designs, and marketing campaigns to spread awareness and drive adoption.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it