February 21, 2024
Mozzarella Cheese Market

Mozzarella Cheese Market Driven by Growing Demand for Italian Cuisine

The global Mozzarella cheese market is one of the fastest growing cheese markets across the world. Mozzarella cheese is a soft, perishable cheese made from Italian buffalo’s milk or cattle’s milk. It has high moisture content and elastic texture. Mozzarella cheese is popularly used as a cooking ingredient in recipes like pizza, lasagna, paninis as it melts well and adds creaminess to the dish. The growing demand for Italian cuisine boosted by the fast food chains experimenting with Italian dishes has significantly contributed to the increasing consumption of mozzarella cheese globally.

The global Mozzarella cheese Market is estimated to be valued at US$ 299.25 Bn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the major trends driving the growth of the mozzarella cheese market is the rising popularity of gourmet and artisanal cheeses. Consumers are increasingly looking for unique cheese varieties made from high quality milk through traditional production methods. Several small dairy farms are experimenting with indigenous foreign breeds of cows and buffaloes to produce mozzarella cheeses with distinct flavors and textures. Moreover, the clean label movement has created demand for cheese made with simple ingredients without additives or preservatives. These specialty and organic mozzarella cheese varieties attract premium prices appealing independent cheese shops and niche retailers.

Porter’s Analysis
Threat of new entrants: The mozzarella cheese market features moderate barriers to entry as it requires significant investment in production facilities, supply chain management and brand development. However, the market is thriving with growth opportunities.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes, though many prefer mozzarella cheese for its versatility and taste. Buyers can choose from a variety of suppliers as well.
Bargaining power of suppliers: Dairy farmers and key ingredient suppliers hold moderate power as they have established supply contracts with mozzarella cheese producers. Suppliers ensure steady supply of high-quality milk and cultures.
Threat of new substitutes: Potential substitutes include cream cheese and processed cheese spreads. However, mozzarella cheese remains the top choice for pizza and pasta dishes due to its meltability and texture.
Competitive rivalry: The global market is consolidated with large producers catering to mass markets. Smaller dairy farmsalso face competition.

Key Takeaways
The Global Mozzarella Cheese Market Share is expected to witness high growth.

Regional analysis: The North America region currently dominates the market owing to high per capita consumption of pizza and pasta dishes. However, Asia Pacific is emerging as the fastest growing regional market with increasing western influences on food habits in countries like India and China.

Key players operating in the mozzarella cheese market are Medtronic Plc, Koninklijke Philips N.V., GE Healthcare, FreeScale Semiconductors, Omnivision Technologies, Inc., Smiths Medical, Analog Devices, Inc., Honeywell International, Inc., Broadcom Limited, Danaher Corp., LORD Corporation, OSI Systems, Inc., Avago Technologies Limited, Measurement Specialties, Micro-Epsilon Messtechnik, Amphenol Advanced Sensors, and Sensirion AG. Key players are focusing on expanding production facilities and distribution networks across emerging economies to tap new growth opportunities.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it