The global Packaging Design Services Market is estimated to be valued at US$24.63 billion in 2023 and is expected to exhibit a CAGR of 4% over the forecast period from 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Packaging design services refer to the process of designing the packaging for products. It involves creating visually appealing and functional packaging solutions that not only protect the product but also attract consumers. These services provide numerous advantages such as enhancing brand image, increasing product visibility, and ensuring consumer satisfaction. With the growing awareness about sustainable packaging and the need for innovative designs, the demand for packaging design services is expected to witness significant growth in the coming years.
Market Key Trends:
One key trend in the packaging design services market is the adoption of eco-friendly packaging solutions. As consumers are becoming more environmentally conscious, there is a shift towards sustainable packaging options. This trend is driven by the demand for biodegradable and recyclable materials, as well as innovative packaging designs that minimize waste. Packaging design service providers are focusing on creating eco-friendly packaging solutions that not only meet the sustainability requirements but also stand out on the shelves, attracting consumers who prioritize environmentally friendly products. This trend is likely to continue and drive the market growth in the forecast period.
One key trend in the Packaging Design Services Market is the rising demand for sustainable packaging solutions.
Threat of new entrants: The threat of new entrants in the packaging design services market is low. This is because the market requires significant capital investment and specialized skills, making it difficult for new players to enter. Additionally, established companies in the market have strong brand reputation and customer loyalty, making it challenging for new entrants to compete.
Bargaining power of buyers: The bargaining power of buyers in the packaging design services market is moderate. Buyers have a wide range of companies to choose from, giving them some leverage in negotiating prices and quality of services. However, the market is highly competitive, and buyers may not have significant power to dictate terms to suppliers.
Bargaining power of suppliers: The bargaining power of suppliers in the packaging design services market is moderate. Suppliers of design software, equipment, and materials have some power to negotiate prices and terms with packaging design service providers. However, the market has multiple suppliers, giving service providers options to choose from.
Threat of new substitutes: The threat of new substitutes in the packaging design services market is low. Packaging design is an essential aspect of product development and branding, and there are limited alternatives to professional packaging design services. Companies are unlikely to replace these services with in-house capabilities or alternative solutions.
Competitive rivalry: The competitive rivalry in the packaging design services market is high. The market is fragmented, with many players offering similar services. Companies in the market compete on factors such as price, quality, innovation, and customer service. As a result, there is intense competition among key players to gain market share and differentiate themselves.
The global Packaging Design Services Market Share is expected to witness high growth, exhibiting a CAGR of 4% over the forecast period. This growth is driven by increasing demand for innovative and visually appealing packaging solutions. Companies are focusing on differentiating their products through unique packaging designs to attract consumers and enhance brand value.
In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the packaging design services market. This can be attributed to the presence of a large number of consumer goods companies and their increasing focus on packaging as a key marketing tool. Additionally, the growing e-commerce sector in the region is driving the demand for customized and eye-catching packaging designs.
Key players operating in the packaging design services market include Schawk Inc. (SGK Inc.), Interbrand Corporation, Packaging Corporation of America (PCA), Tetra Pak International S.A., Amcor plc, and more. These key players have extensive experience and expertise in providing innovative packaging design solutions to a wide range of industries. They focus on continuous research and development to stay ahead in the competitive market and meet evolving customer demands.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it