May 22, 2024

Pressure Labels Market is driven by Growing Demand from Food And Beverage Industry

Pressure labels are extensively used in the food industry to label products like juices, soft drinks, beers and similar products by providing all relevant information including ingredients, manufacturing date, and expiry date. Pressure labels provide a durable and high moisture resistance surface for labeling wet and damp food surfaces. The labels do not smudge, smear or fade away under pressure or moisture; thus ensuring intact and clear product information. The growing demand for packaged food and ready-to-eat meals has augmented the usage of pressure labels in the industry. With rising health consciousness, consumers are increasingly checking product labels for ingredients and dietary information, creating more demand for clear and durable pressure labels.

The Global Pressure Labels Market is estimated to be valued at US$ 47.88 Bn in 2024 and is expected to exhibit a CAGR of 8.2% over the forecast period from 2024 to 2030.

Key Takeaways

Key players operating in the Pressure Labels market are 3M, Abbott Laboratories, Bayer AG, Becton, Dickinson and Company, Cardinal Health, F. Hoffmann-La Roche Ltd., GE Healthcare, Gentiva Health Services, Inc., Invacare Corporation, Johnson & Johnson Services, Inc., The Linde Group, Medtronic, Inc., Omron Healthcare, Inc., AdaptHealth, Current Health, Baxter International Inc., Optum (United Healthcare), Outset Medical, and Regeneron Pharmaceuticals, Inc.

The growing demand for packaged and processed food along with custom labeling requirements from retailers is fueling the growth of the pressure labels market. Major food brands are opting for durable pressure labels to differentiate their products and ensure branding and product information remains intact.

Globally, the Pressure Labels Market Size is expanding owing to growing industrialization and urbanization. The increasing demand from end-use industries like food & beverage, pharmaceuticals, chemicals, automotive and other manufacturing sectors across developing regions like Asia Pacific and Latin America is creating new revenue opportunities for pressure labels manufacturers.

Market drivers

The key driver for the growth of pressure labels market is the increasing stringent regulations regarding product labeling. Regulatory authorities have made it mandatory to provide clear and readable information about ingredients, manufacturing date, expiry date, storage guidelines, disposal instructions and other details. Pressure labels are highly compatible with such regulations due to their durable properties. The regulations ensure safety and quality of products and protect consumer rights, thus driving the adoption of pressure labels.

The current geopolitical instability is impacting the growth of the pressure labels market. Rising territorial disputes and economic sanctions are disrupting global supply chains which is negatively impacting the availability and cost of raw materials used to manufacture pressure labels. Manufacturers are facing challenges in procuring materials such as paper, plastic films and adhesives from sanctioned countries. This is restricting their production capabilities and ability to cater growing demand.

At the same time, geo-political tensions are leading to greater protectionist measures by countries. This includes increased import duties and mandatory local sourcing norms. Pressure label producers need to establish local manufacturing facilities or tie-ups with domestic players to avoid trade barriers and continue serving major economies. Considerable investments will be needed towards global expansion as well as developing alternative sourcing routes to mitigate supply risks.

The pressure labels market in North America remains the largest in terms of value. This is attributable to high per capita healthcare spending and well-established pharmaceutical and medical device industries which are major end-users. However, ongoing supply issues may challenge growth in the short-term. The Asia Pacific region excluding Japan is projected to rise as the fastest growing market over the forecast period. This can be accredited to rapidly increasing population, improving access to healthcare in developing nations and expansion of domestic manufacturing activities. Pressure label producers need to focus on partnerships and capacity additions in Asia to capitalize on future prospects emerging from the region.

Europe has traditionally been a major consumer of pressure labels led by Germany, UK and France. However, ongoing energy crisis and rising costs of doing business in the region has weakened growth dynamics recently. While fundamentals remain sound underpinned by universal healthcare and favorable regulatory framework, geopolitical tensions have added an overlay of uncertainty. Proximity to manufacturing bases in Asia provides an edge to Asian players eyeing opportunities in the European pressure labels sector.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it