by Windows films offer a wide range of benefits such as protection from heat, glare, and harmful UV rays. They play a crucial role in thermal insulation and soundproofing for various residential and commercial buildings. Windows films are available in different shades and can efficiently block up to 99% of UV rays passing through the glass. They are an affordable and easy to install alternative to glass replacement for improving energy efficiency.
The global Windows Films Market is estimated to be valued at US$ 2.95 Bn in 2023 and is expected to exhibit a CAGR of 5.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rising global population and rapid urbanization have boosted residential and commercial construction activities over the past few years. This has significantly driven the demand for energy-efficient building components including windows films. Many countries are implementing stringent regulations regarding greenhouse gas emissions and energy savings from buildings. This has encouraged greater adoption of windows films among builders and homeowners worldwide. Manufacturers have also launched eco-friendly and self-adhesive window film variants made from vinyl and PET films that are durable and require minimum maintenance. The increasing knowledge about green buildings and growing environmental concerns continue to propel the windows films industry forward.
Porter’s Analysis
Threat of new entrants: Low to moderate. Large capital requirement for manufacturing facilities and technical expertise required act as a barrier for new players to enter.
Bargaining power of buyers: Moderate. Buyers have access to many global and regional vendors, however existing contracts and switching costs make it difficult for buyers to change suppliers frequently.
Bargaining power of suppliers: Moderate. Raw material suppliers have established presence however require long term contracts to ensure stable demand.
Threat of new substitutes: Low. No direct substitutes available in terms of functionality and quality but other protection methods can be used as alternatives.
Competitive rivalry: High. Market has many global and regional established vendors competing on pricing, product portfolios and technical support. Market largely fragmented.
Key Takeaways
The Global Windows Films Market Demand is expected to witness high growth.
Regional analysis: Asia Pacific region dominates the global market with more than 35% share majorly contributed by China, India & Japan. High industrial activities along with rapid urbanization drive the regional demand. Growing construction spending especially in residential and commercial sectors favors market growth. North America and Europe are other major markets for windows films.
Key players operating in the Windows Films market are New Zealand Manuka Group, Hispanagar, Acroyali Holdings Qingdao Co., Ltd., Industrias Roko, S.A., Neogen, Merck Group, Agarindo Bogatama, Setexam, and Norevo GmbH. These players focus on new product development and partnerships with fabricators to consolidate market presence.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
