July 15, 2024
Tissue Paper Market

The Growing Preference For Hygiene Is Driving The Tissue Paper Market

Tissue paper is a lightweight paper or spunlace fabric commonly used as a domestic cleaning or household product for kitchen towels, napkins, bathroom tissue, facial tissue, toilet paper and such. It is made from purified and bleached wood pulp or other cellulose fibers which provides it with good absorbency. The ability of tissue paper to dissolve in water as well as its environmental friendly nature has resulted in widespread adoption across homes and commercial establishments like hotels, restaurants and shops. Tissue papers are increasingly replacing cloth rags due to concerns of carrying germs and infections.

The global tissue paper market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving the growth of the tissue paper market is the increasing focus on health, hygiene and sanitation. The COVID-19 pandemic has further augmented this trend as consumers are more aware about the importance of cleanliness in preventing the spread of diseases. Tissue papers provide on-the-go solutions for cleaning hands and surfaces and disposing of germs. Another major trend is the rising demand for sustainable and eco-friendly tissue papers made from recycled fibers or agricultural residues which has less environmental impact. Manufacturers are increasingly adopting green manufacturing processes and developing biodegradable varieties. Significant innovation in tissue grades to suit varying consumer needs across usage categories like premium bath tissues, scented varieties, environment-friendly bamboo tissue etc. is also fueling the market growth. Rapid urbanization, growing working population and rising disposable incomes in developing nations are other factors contributing to the exponential increase in tissue paper consumption globally.

Porter’s Analysis

Threat of new entrants: The tissue paper market requires high initial investments which limits the threat of new entrants. Additionally, established players enjoy benefits of economies of scale which further restricts new players.
Bargaining power of buyers: Buyers have moderate bargaining power owing to the availability of substitutes and undifferentiated nature of tissue paper products across suppliers.
Bargaging power of suppliers: Suppliers have moderate bargaining power due to availability of raw material sources and established supply chains of major players.
Threat of new substitutes: A threat from substitute products like paper towels and napkins exists; however, tissue papers are economical substitutes.
Competitive rivalry: The tissue paper market is highly competitive due to presence of some dominating players.

Key Takeaways

The Global Tissue Paper Market Demand is expected to witness high growth.The Asia Pacific region dominates the tissue paper market and is expected to maintain its leading position throughout the forecast period. Growth of e-commerce industry, increasing nuclear families, and rising disposable income levels are expected to drive the regional market.

Key players operating in the tissue paper market are Saint-Gobain, Kingspan, Rockwool, BASF, Johns Manville.

Regional analysis of North America comprises growing awareness about personal and household hygiene is fueling the demand for premium hygiene and personal care products including tissue papers. Tissue paper producers are focusing on offering innovative and sustainable products in the region.

Source: Coherent Market Insights, Public sources, Desk research
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